From brand creation to roll-out.

marcapo unifies central brand management with local marketing for retailers, partners, and locations. For the new website, we evolved the existing corporate design for digital platforms and translated the complex offering into a clear, animated narrative. The trilingual TYPO3 platform features a modular structure, enabling the marcapo team to independently develop content and pages. This is particularly evident in the scroll choreography, which explains step-by-step how local partners select and deploy campaigns.

We are delighted to receive this special recognition for the third time. Following the award for 'Wissen macht Ah!' and the MausApp nomination, the Maus theme page is now nominated for the Grimme Online Award. This time, the focus is on Artificial Intelligence, a topic we have long been engaged with. As long-standing agency partners, machbar played a key role in the concept, ideas, and technical implementation of this significant WDR project. We have supported Die Maus and its digital formats for many years, and we are consistently proud to be part of this unique journey. Our thanks to the excellent Maus team at WDR for their trust and inspiring collaboration.

Micromata's 'Source Code Special' is an 80-page printed publication, presenting the Kassel-based software specialist's comprehensive insights into AI. A distinctive design feature is the custom-generated initials for each article.

Klärschilf is the new brand name for THE PAULY GROUP's established method of natural sludge dewatering in reed beds. The term also refers to the reeds themselves, which are a central element of the process. The new word and figurative mark combines symbols of natural processes, technical precision, and ecological responsibility.