From brand creation to roll-out.

The foundation for BACKUP was developed in a joint workshop with the City of Kassel and its residents. Machbar condensed the idea into a campaign concept and created the simple, recognisable +1 symbol: those who visibly wear it show they are observant, present, and approachable when someone needs support. This transforms an attitude into a promise: you are not alone.

Machbar developed the entire campaign presence – from billboards, pins, and flyers to the microsite and social media, including the concept for the launch event at BALi. Distribution points and individuals visibly wearing the symbol create a growing network for greater support in Kassel.

GRIMMWELT Kassel brings the work of the Brothers Grimm to life, from their fairy tales to their linguistic research. In 2025, GRIMMWELT celebrated two anniversaries: ten years since its opening and 20 years since the Brothers Grimm's personal copies of the Children's and Household Tales were inscribed on the UNESCO Memory of the World Register. Machbar developed an anniversary campaign rooted in the existing logo. Two additional strokes transform its lines into the number ten. This subtle intervention gives new meaning to a familiar symbol, visually uniting both anniversaries while evoking the Brothers Grimm's handwritten annotations. Under the theme "Weitererzählen" (Keep telling the story), fairy tale motifs meet bold colours and playful animation. The campaign thus connects the Brothers Grimm's scholarly legacy with an invitation for visitors to explore it themselves. Because ten years of GRIMMWELT is just the beginning.

marcapo unifies central brand management with local marketing for retailers, partners, and locations. For the new website, we evolved the existing corporate design for digital platforms and translated the complex offering into a clear, animated narrative. The trilingual TYPO3 platform features a modular structure, enabling the marcapo team to independently develop content and pages. This is particularly evident in the scroll choreography, which explains step-by-step how local partners select and deploy campaigns.

We are delighted to receive this special recognition for the third time. Following the award for 'Wissen macht Ah!' and the MausApp nomination, the Maus theme page is now nominated for the Grimme Online Award. This time, the focus is on Artificial Intelligence, a topic we have long been engaged with. As long-standing agency partners, machbar played a key role in the concept, ideas, and technical implementation of this significant WDR project. We have supported Die Maus and its digital formats for many years, and we are consistently proud to be part of this unique journey. Our thanks to the excellent Maus team at WDR for their trust and inspiring collaboration.

Micromata's 'Source Code Special' is an 80-page printed publication, presenting the Kassel-based software specialist's comprehensive insights into AI. A distinctive design feature is the custom-generated initials for each article.

Städtische Werke supplies Kassel with energy and operates its swimming pools. As a municipal company, it is deeply connected to the city and its people. Machbar has given this connection a face over many years. The "Pride and Prejudice" campaign made local self-confidence a programme. We further developed the corporate design and brought the brand to trams, advertisements and the web. Everyday product communication also received a consistent system – from packshots to invoice inserts.

In 2017/18, to mark its 100th anniversary, Machbar redesigned the logo and developed a new brand identity for Volksbund Deutsche Kriegsgräberfürsorge (German War Graves Commission). The five crosses were retained as a powerful symbol of remembrance, detached from their previous form, and combined with the name and new slogan "United for peace." to create a clear, unified identity. The name describes the organisation's mission, while the slogan expresses its shared goal: peace as an ongoing process that requires active engagement.

The new corporate design unified the organisation's communications, from stationery, flags, plaques, and giveaways to invitations and programmes for Remembrance Day. The magazine "Frieden" (Peace) also received a new editorial and design system.

Klärschilf is the new brand name for THE PAULY GROUP's established method of natural sludge dewatering in reed beds. The term also refers to the reeds themselves, which are a central element of the process. The new word and figurative mark combines symbols of natural processes, technical precision, and ecological responsibility.

Admittedly, the most responsive element in this digital project was the scales themselves. The rest involved pixel-perfect craftsmanship and UI excellence. machbar designed the user interfaces and membrane keypads for the first fully modular Cubis laboratory balance series for Sartorius. These balances were freely configurable, adaptable to changing applications, and designed for regulated areas of the pharmaceutical industry.

The Q-Guide operating concept displayed only the options required for the current task, guiding users quickly and accurately through complex workflows.

machbar also supported the market launch with the core idea "Cubis. The new benchmark." This work was part of a long-standing collaboration with Sartorius, which included product and image brochures, campaigns, and annual reports.