Science Park Kassel: making ideas successful

As a spin-off from the University of Kassel, machbar was ideally placed to help the Science Park establish itself as a hub for start-ups, networking, and business growth. We developed the name, strapline, and corporate design, applying them to a wide range of communication tools, from posters and print materials to the website. Covering 6,000 square metres, the Science Park combines offices, studios, workshops, laboratories, co-working spaces, and a large Idea Lab with start-up advice from UniKasselTransfer. The brand identity presents it not just as a building, but as a platform that supports business ideas from initial concept to successful launch.