Kassel Culture
Kassel culture doesn't take a four-year break every five years. It was time for a permanent platform for Kassel's cultural landscape – even in non-documenta years.
Since 2002, the City of Kassel had created temporary platforms every five years to present Kassel's cultural landscape during documenta exhibitions, each designed and implemented by Machbar. Following documenta fifteen in 2022, the offering has now been permanently established.
Brand creation
A framework for the documenta supporting programme
Every five years, the international art and culture scene turns its attention to Kassel as documenta attracts hundreds of thousands of visitors and shapes the global discourse on contemporary art. During documenta, Kassel's cultural offering expands to include hundreds of concerts, performances, readings, and exhibitions, some developed specifically for the accompanying programme. These events were promoted under the "KasselKultur" label, initially as a book, then exclusively digitally.
Visual brand transformation
From 'recurring' to 'permanent'
The modular brand identity of KasselKultur2022 provided a flexible framework for diverse events, genres, and formats. Following the documenta year in 2022, it was transitioned into an umbrella brand, removing the restrictive year designation.
Web design and social media marketing
Thank you for your attention online and on social media.
Kassel Kultur has established itself as a central digital communication platform for the cultural scene. A meticulously maintained database of organisers and events, alongside supporting social media posts, ensures that even lesser-known offerings receive deserved attention. The transition to a permanent brand is also visually embedded: where KasselKultur2022 used logo shapes as motif masks, these now serve as disruptive or supporting elements. The typographic look is maintained by retaining the display font.
