plentymarkets
How a German company transformed into a global e-commerce leader
plentymarkets is liberalising online retail with a revolutionary multi-channel approach. Customers can sell on dozens of marketplaces, from Amazon and eBay to country-specific platforms. In 2022 alone, they generated almost 10 billion euros in sales – and this trend is continuing. This has made plentymarkets a globally leading e-commerce ERP in just a few years. Machbar has now clarified the implications of this transformation for its brand identity.
Rebranding & brand design
From value proposition to established brand name
plentymarkets has evolved to be much more than just a multi-channel provider. This shift in understanding and meaning is now reflected in the revised logo, where the compound noun, previously separated into two visual word parts, has been visually fused into a single, established term.
Brand positioning, claim & messaging
plentymarkets. Make it yours.
Powerful, successful and ambitious – yet also open, humorous and curious. This positioning is reflected in the claim 'Make it yours' and the associated marketing messages.
Brand architecture & service design
As easy as it gets
plentymarkets consists of seamlessly integrated modules. They control all processes from item management, online shop, and multi-channel operations to fulfilment and payment. While the individual functions are straightforward, maintaining an overview can be challenging. Thanks to a consistent nomenclature and structured presentation, the platform, its modules, and other software components can now be clearly identified and assigned.
brand identity systems (CI/CV) & brand implementation
plenty texts, graphics, and animations
Impactful graphics and concise copy bring the brand promise and positioning to life. This is evident on the website, which Machbar completely wrote and illustrated for the relaunch, and in hundreds of supporting illustrations for social media posts, brochures, advertisements, and PR releases.
event communications
welcome to the command bridge
The plentyKeynote, a new central presentation for plentymarkets, was established in 2023. This multi-hour event was live-streamed from the BetterNowStudios in Kassel. The focus was on the practical benefits of new plentymarkets features, presented by company founder and CEO Jan Griesel and product owners, in a striking and continuous choreography in front of a 10-metre-wide LED stage.
