Landefeld
Landefeld always delivers. Starting with the online shop.
At first glance, Landefeld is a supplier of pneumatic, hydraulic, and industrial components. However, the company's unique success stems from Landefeld defining every aspect of its operations as integral to its corporate purpose. This ranges from the fully automated high-bay warehouse, stocking no fewer than 300,000 items, to a world-leading distribution logistics system. No detail escapes the highest management attention. This also applies to the online shop, for which we meticulously choreographed every possible click path down to the smallest detail.
Brand Creation
Pioneering rebranding
Dynamic, simple, and reliable: The new logo transforms existing corporate design elements into a modern and iconic look. The brand's visual elements enable diverse applications, ensuring high recognition.
Editorial Design
Quelltext – the Micromata magazine
Machbar designs the employee and customer magazine 'Quelltext' several times a year. It features flexible page and article designs, high-quality illustrations, and the 'nerdy' details integral to Micromata's identity. For example, the table of contents is titled 'TABLEOFCONTENTS', and articles conclude with an HTML tag.
The typeface mix developed by Machbar creates a distinctive look with a technical feel, ensuring excellent readability. Each issue features a custom colour palette, based on Micromata's primary colours. The flexible column grid uses both 4-column and 5-column page layouts. The odd number of columns allows for varied placement of marginal content.
Campaigns
The 'enter the future' anniversary campaign.
Millions of lines of code for a better future, activated with the enter key. Our 'Enter the future' campaign for the 2022 anniversary year celebrates employees and their contributions – not only to the company's success but also as a valuable input for a better future – with 12 monthly themes, workshops, a party, and a hacking night. The campaign's creative concept links the active process of 'entering' (as in 'entering a new era') with the activation of program code by pressing the enter key.
