Micromata
Micromata makes success programmable. Machbar updates its brand and presence.
Twenty-five years ago, a young and intrepid team of enthusiasts launched Micromata. Today, with over 170 employees and renowned clients, it enjoys an excellent reputation as a competent and sustainable digitisation partner. Machbar has supported Micromata since its inception, ensuring its communication remains a step ahead in a dynamic market.
Brand Creation
Pioneering rebranding
Dynamic, simple, and reliable: the new logo transforms existing corporate design elements into a modern, iconic look. The brand's visual elements enable diverse applications, ensuring high recognition.
Editorial Design
Quelltext – the Micromata magazine
Machbar designs the employee and customer magazine several times a year. 'Quelltext' features flexible page and article designs, high-quality illustrations, and the 'nerdy' details integral to Micromata's brand. For instance, the table of contents is named 'TABLEOFCONTENTS', and articles conclude with an HTML tag.
The font mix developed by Machbar creates a distinctive, technical aesthetic while ensuring excellent readability. Each issue features a custom colour palette, derived from Micromata's primary brand colours.The flexible layout incorporates both 4-column and 5-column page grids. The odd number of columns allows for versatile placement of marginal elements.
Campaigns
The 'enter the future' anniversary campaign.
Millions of lines of code for a better future, activated with the enter key. Our 'Enter the future' campaign for the 2022 anniversary year celebrated employees and their contributions – not just to the company's success, but also to a better future – with 12 monthly themes, workshops, a party, and a hacking night. The campaign's creative concept linked the active 'entering' of the future with the activation of program code by pressing the enter key.
