Sonor
Digital update for a legend
The world-renowned German drum manufacturer boasts fans, not just customers. While handmade rock music endures, sales of analogue musical instruments have seen a continuous decline for several years.
Brand Identity System
Defining the brand essence
The drum, the beat, the heartbeat, the bullseye. The circular 'O' in the display typeface anchors the brand's core identity. It is striking, simple, and distinctive.
Brand Experience
The drums are the biggest stars.
The drums take centre stage as the primary endorser, offering the most direct and powerful means of identification and projection for the user's experience.
Backstage pass included
Product communication is emotionally enhanced through exclusive backstage insights into the brand and manufacturing, alongside onstage stories that capture the live experience.
Content strategy & delivery / web design
A huge hit: the website
Generous on desktop, fully functional on mobile: the dynamic responsive design of the website, implemented by Machbar in 2018, meticulously reflected the digital brand design. The content created by Machbar has since been migrated by Sonor to a new website.
