zwocar
Launch support for a Kassel e-mobility start-up.
Imagine: an electric car, your own charging station powered by green energy, and all insurance included – for a fixed monthly price, with no upfront payment, no complex grant applications, and a single point of contact. This is the promise of the new start-up, zwocar.
machbar successfully launched zwocar, developing its brand and service strategy, and creating initial communication materials.
Brand creation
Unforgettable: core brand benefits embedded in logo and name.
zwocar operates in a highly competitive market. The primary objective was to design visually distinct brand elements that were easy to read and recognise.
The colloquial prefix 'zwo' not only signifies the two core offerings – 'charging station' and 'electric vehicle' – but also conveys an approachable, straightforward character. Combined with the descriptive suffix 'car', the brand name almost becomes a generic term: customers naturally refer to their vehicles as zwocar.
This clear communication extends to the iconic logo, where a stylised electric bolt forms between the two 'Z's.
Innovation and service design
A win-win-win-win situation
From the outset, zwocar positioned itself as an intermediary connecting car manufacturers, electricity suppliers, insurers, and end customers. This innovative offering benefits all stakeholders, a fact reflected in the communication strategy. Brand and service development was comprehensive, spanning initial pitch presentations for venture capital and partner acquisition, through to defining the customer journey prior to market launch.
Brand implementation
Here is your zwocar.
What is the essence of a start-up? Machbar gave zwocar not just a visual identity, but a distinct style and attitude. It is direct, simple, positive, confident – and highly recognisable.
