Cultural communication

Cultural communication is the strategic transmission and embedding of a company's values, norms, and practices, both internally and externally.

What we do

Analysis of existing company culture
Development of culture and values narratives
Design of internal communication strategies for cultural transmission
Creation of communication materials for cultural topics
Consultancy for implementing cultural initiatives
Workshops for cultural embedding and development
Defining messages for external cultural communication
Support for change processes with a focus on culture

Typical applications

Introduction of new company values
Supporting mergers and acquisitions
Strengthening employee retention
Positioning as an attractive employer (employer branding)
Communicating sustainability initiatives
Fostering a culture of innovation
Managing corporate crises
Adapting to new working models

Relevant projects

Micromata GmbH

Brand activation · Campaigns · Content & social media

A print mockup showing a llama in a pink jacket and 3D glasses in front of monitors, alongside a flyer inscribed 'Special Edition AI'.

THE PAULY GROUP

Brand strategy · Positioning & brand architecture · Naming and brand language

Do you need support with your culture communication?

We help you communicate your corporate culture effectively and to...