Employer branding

An authentic employer brand is a strategic necessity, not a marketing trend. It manifests your corporate culture externally.

What we do

Analysis of current employer perception (internal and external)
Defining employer values and core messages
Developing an Employer Value Proposition (EVP)
Developing communication strategies for recruitment and employee retention
Developing actions for internal and external channels
Guidelines for consistent implementation of the employer brand

Typical applications

Repositioning your employer brand to tackle skilled labour shortages
Developing an Employee Value Proposition (EVP) for the start-up sector
Strengthening internal employee retention and engagement
Enhancing attractiveness for specific target audiences
Guiding your organisation through cultural change
Integrating employer branding into your overall brand strategy

Related projects

Micromata

Employer Branding · Brand presence · Communication campaigns

THE PAULY GROUP

Brand strategy · Positioning & brand architecture · Naming and brand language

Ready for a strong employer brand?

Then get in touch.