Analytics & tracking involves the systematic collection, analysis, and interpretation of user data to understand and enhance the performance of digital products and marketing activities.
What we do
Designing and implementing tracking strategies
Setting up and configuring analytics tools (e.g. Google Analytics 4)
Defining and measuring relevant KPIs and metrics
Creating dashboards and reports
Analysing user behaviour and conversion funnels
Consulting on data-driven website and campaign optimisation
Ensuring data protection compliance (GDPR)
A/B testing and multivariate tests
Typical applications
Measuring the performance of websites and online shops
Optimising marketing campaigns and advertising materials
Analysing user experience and usability
Identifying drop-off points in conversion funnels
Personalising content and offers
Measuring the success of relaunches and new features
Data-driven product development and feature prioritisation
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