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Nordschritt

Driving new renewable energy

By 2030, 80% of Germany's electricity is to come from renewable sources. Achieving this ambitious and essential goal requires municipal and private sector players to drive the transition and expansion of new renewable energy.

Energieverbund Nord, based in Schwerin, is actively involved. It brings together regional expertise and businesses to enable communities and municipalities to participate economically, secure energy supply, and protect agricultural property and operations during this transformation.

Nordschritt initiative logo from Schwerin, set against a wind turbine

Brand Creation & Campaign

Moving towards the future

Machbar developed a distinctive brand identity for the 'Nordschritt' corporate campaign. Through confident naming and a directional word-image mark, the initiative's innovative concepts are firmly established in the target audience's minds. The campaign positions Energieverbund Nord as a visionary provider of comprehensive solutions.

Man in an East Frisian rain jacket stands by a lake. Campaign motif 'New energy for northern lights' for the 'Nordschritt' initiative from Schwerin.
Campaign motif 'Sustainable regional development' for the 'Nordschritt' initiative from Schwerin.
Campaign motif 'Tailwind for the north' for the 'Nordschritt' initiative from Schwerin.
The visual identity articulates the mission statement through confident declarations: With Nordschritt, the energy transition in Northern Germany gains momentum. This benefits not only the climate but also the region.
Overview of logo variations and colours for the 'Nordschritt' brand from Schwerin.
Website preview for the 'Nordschritt' initiative from Schwerin.