A well-defined editorial concept underpins effective, targeted communication. It specifies not only what content is published, when and where, but also the messages conveyed and the target audiences reached. Systematic planning enhances content creation efficiency and ensures consistent brand communication across all channels. This clarifies interdependencies for all stakeholders, ensuring each publication serves a strategic purpose and contributes to achieving business objectives.
What we do
- Analysis of existing content and communication objectives
- Defining target audiences and their information needs
- Developing thematic areas and content formats
- Creating editorial plans and content calendars
- Defining workflows for content creation and publication
- Establishing KPIs for success measurement
- Advising on appropriate channel selection
- Training editorial teams
Typical applications
- Strategic alignment of corporate communication
- Planning content for websites and blogs
- Structuring social media activities
- Developing email marketing campaigns
- Developing content for internal communications
- Building knowledge bases and FAQs
