Claims & Taglines

Claims and taglines are short, concise slogans that capture the essence of a brand, product, or campaign and convey its core message.

What we do

Analysis of brand identity and communication objectives
Developing strategic guidelines for claims and taglines
Concept and text development for claim variations
Linguistic review and optimisation of drafts
Preliminary legal review for protectability and availability
Presentation and justification of final proposals
Integration of claims into the brand architecture
Advice on the application and maintenance of taglines

Typical applications

Introduction of new products or services
Repositioning existing brands
Support for marketing campaigns
Corporate communications and employer branding
Brand relaunch and corporate identity projects
Developing sub-brands or product lines
Communicating corporate values and visions

Related projects

Kassel Kultur

Brand presence · Communication campaigns · Messaging

Micromata

Brand presence · Communication campaigns · Messaging

Nordschritt

Brand positioning · Brand presence · Naming

Nordschritt case study thumbnail

Do you need support with claims and taglines?

We help you formulate your message concisely and effectively.