Colour and typography systems

Colour and typography systems define the visual foundations of a brand identity, ensuring consistency and recognition across all channels.

What we do

Analysis of existing brand colours and fonts
Development of colour palettes (primary, secondary, accent colours)
Definition of typography hierarchies (headings, body text, quotes)
Selection of appropriate font families and weights
Creation of style guides for colour and typography applications
Specification of colour definitions for print and digital (CMYK, RGB, Hex, Pantone)
Advice on accessibility for colour contrasts and font sizes