Rebranding is the strategic realignment and visual overhaul of a brand to adapt its positioning, values, and perception to current market conditions.
Rebranding the corporate identity of Städtische Werke AG, Kassel (2024)
Rebranding is often necessary when a company strategically repositions itself, enters new markets, undergoes mergers, or when its existing corporate identity is simply outdated. It involves not only visual adjustments but also a deep exploration of brand identity and core messages. Successful rebranding strengthens recognition and promotes clear communication of company values.
What we do
Analysis of existing brand identity and market positioning
Development of a new brand strategy and positioning
Concept and design of a new corporate identity (logo, colours, typography)
Definition of visual language and communication style
Creation of design guidelines and brand guidelines
Implementation planning for all touchpoints
Consultancy on internal and external communication for the rebranding
