Employer branding campaigns are strategically designed communication initiatives that strengthen a company's employer brand and attract potential employees.
What we do
Analysing employer positioning and target audiences
Developing employer branding strategies
Conceiving campaign messages and storytelling
Creating visual and textual content (ads, videos, social media assets)
Media planning and placement on relevant channels
Producing campaign materials
Monitoring and measuring campaign success
Consulting on internal employer brand communication
Typical applications
Campaigns for attracting skilled professionals
Launch campaigns for new employer brands
Reactivation campaigns for existing employer brands
Campaigns to enhance employer attractiveness in specific sectors
Campaigns for employee retention and internal brand messaging
Promoting diversity, equity, and inclusion initiatives
