Tone of voice is a crucial element of brand identity, shaping perception and interaction with the target audience. A clearly defined tone ensures consistency across all communication touchpoints, from websites and social media to internal communications. It establishes brand personality and builds an authentic connection with the audience. Developing an appropriate tone requires a precise analysis of brand values and desired impact.
What we do
- Analysing existing communication and target audiences
- Defining language style and forms of expression
- Developing tone of voice guidelines
- Creating word lists and phrase collections
- Workshops for tone of voice implementation
- Reviewing and adapting texts
- Integrating tone of voice into content strategies
- Training for editorial teams
Typical applications
- Developing a new brand voice
- Adapting communication for new target audiences
- Harmonising tone of voice after mergers
- Optimising customer engagement in marketing
- Defining internal communication culture
- Shaping tone of voice for digital products
- Developing a specific tone for campaigns
- Establishing consistent brand communication
