Tone of voice

Tone of voice defines a brand's characteristic expression across all communication channels, creating recognition and emotional resonance.

What we do

Analysing existing communication and target audiences
Defining language style and forms of expression
Developing tone of voice guidelines
Creating word lists and phrase collections
Workshops for tone of voice implementation
Reviewing and adapting texts
Integrating tone of voice into content strategies
Training for editorial teams

Typical applications

Developing a new brand voice
Adapting communication for new target audiences
Harmonising tone of voice after mergers
Optimising customer engagement in marketing
Defining internal communication culture
Shaping tone of voice for digital products
Developing a specific tone for campaigns
Establishing consistent brand communication

Related projects

Kassel Kultur

Brand presence · Communication campaigns · Messaging

Micromata

Brand presence · Communication campaigns · Messaging

Nordschritt

Brand positioning · Brand presence · Naming

Nordschritt case study thumbnail

Do you need support with your tone of voice?

We help you find and establish the right voice for your brand.